For many people, buying clothing online is not worth the hassle of getting a pair of pants or a shirt that does not fit.
Amazon to let their customers try out their clothes before buying them. Photo: Courtesy.
Many retailers have sought to eliminate that risk by offering free returns on clothing, but now Amazon is going even further.
According to The New York Times, the company revealed a new program called Prime Wardrobe that allows people to order clothing — from three to 15 items at a time — without actually buying it.
Amazon will charge them only for the items they keep. Customers can return the items they don’t want in a resealable box with the preprinted shipping label that the order came in.
The service will be an option only for members of Amazon Prime, the company’s membership service, which, for $99 a year, gives customers fast shipping at no extra charge, a streaming video service and other benefits. The company did not say when Prime Wardrobe would be available.
It is hard to predict what impact this will have on the company’s clothing sales, but it follows a pattern at Amazon of eliminating so-called friction points to online shopping that have made it surprisingly successful in the apparel category.
By the end of this year, analysts expect that Amazon will become the largest apparel retailer in the United States, at a time when many traditional brick-and-mortar retailers are closing stores or filing for bankruptcy.
And retailers received a new reason to worry about Amazon’s ambitions in recent days after the company announced it had agreed to acquire Whole Foods, the high-end grocery chain, for $13.4 billion.
Amazon isn’t the first online company to offer a try-before-you-buy program. The eyewear retailer Warby Parker has long let customers try on up to five pairs of glasses at home for as long as five days, with no obligation to buy any of them.
Another online clothing retailer, Stitch Fix, offers a similar home try-on service. To use it, customers must pay a nonrefundable $20 “styling fee” through which they receive personalized clothing recommendations. The fee can be applied as a credit toward any items the customer buys.
Prime Wardrobe will let customers try on more than a million items of clothing, accessories and shoes from brands including Calvin Klein, Levi’s, Adidas, Hugo Boss and Lacoste without buying them.
Customers will then have seven days to return the items they don’t want.
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